Three steps to keep your employees aligned with your brand
The current COVID-19 situation has brought extreme business implications both in the long and short term. Companies are unable to have face-to-face meetings, attend events, go to the office, have team meetings, etc. From the long-term perspective, it is uncertain…
TOP Three B2B marketing activities to support your company growth
Marketing activities have tremendously evolved in the last years. It has become fundamental in any conversation at any level. One of the key strategic elements that marketing leaders consider is Sales Enablement. In fact, we often see how marketing directors…
How to leverage social media data for your key accounts
Marketing activities have tremendously evolved in the last years. It has become fundamental in any conversation at any level. One of the key strategic elements that marketing leaders consider is Sales Enablement. In fact, we often see how marketing directors…
Why B2B Thought Leadership Establishes Trust and Generates Leads
“My belief is that as a company, your prospects may not perceive you as unique as you think you are,” says Lennart Sloof, Business Development Marketer at Accenture. This is a bitter pill to swallow in a business landscape that…
How to win in the social world – An interview with Microsoft Sweden´s CMO
Microsoft is one of the many companies that believe in digital selling and the merging of the online and physical world in every aspect of our lives, including in B2B marketing. One of the company’s ambassadors on this topic is…
How can you apply Account-Based Marketing?
Account-Based Marketing, or ABM, is a business strategy that focuses on prospects or customers as if they were their market and a significant part of it consists of creating specific content targeted for particular audiences to generate new leads or…