Many marketers have been paying attention to something called Account-Based Marketing, or ABM, and you should also consider doing the same. But what is Account-Based Marketing? ABM is a highly focused business strategy where marketing specialists treat a prospect or…
Some professionals consider that the foremost priority of a company must be to consider a specific focus on its customers, preceding even sales or profitability. In the effort to achieve it, a human digital marketing and sales strategy should be…
Digital Networking enables plenty of business opportunities. It helps to create sustainable business relationships and generating trust while positioning the brand´s image. When you are looking for better results, and you want to increase your marketing ROI it is crucial…
The world's changed. We are living in a whole new business environment, where physical events aren't an option anymore. It is hard to believe but we might never come back to our previous business environment. Thus, digital networking has become…
The end of 2019 is coming, and with it, marketers have already started to investigate next year’s B2B marketing trends so that they can begin planning their strategies for 2020. The sooner you begin planning, the better. You might have…
In B2B organisations, marketing and sales teams need to be aligned to be able to generate revenue. One of the factors that help companies to achieve their goals is the quality content that marketing creates for the sales team, which…
There is no question about it: social media is producing numerous opportunities for business in marketing and sales strategies. Some of those companies that have great B2B presence today have even demonstrated that any business out there can be successful…
Traditional advertising is no longer enough to reach a target audience, as it only broadcasts generic adverts to the general public and without any participation from the customer. In order to have a successful business in the modern digital era,…
It takes a lot of creativity to build and strengthen the digital presence of a brand, but above all, it needs a lot of dedication to give good customer service and taking care of your clients. To take marketing and…
As marketers, we all want to show our products and services to the public and have them purchase from us right away. If it only were that simple! The buying process is exactly that, a process, and part of it…