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Creating 2700 Social Ambassadors

Accenture helps businesses stay ahead in the digital economy by bringing ‘The New’ to leading companies from four business units: Strategy & Consulting, Interactive, Technology, and Operations. With more than 6000 clients in 120 countries and 200 offices in 51 countries Accenture is scaled for global reach. In 2019, Accenture reported revenues of $43.2 billion, with more than 505.000 employees worldwide.

Accenture and Tricycle Europe

We started in 2018 with a proof of concept campaign that focused on executives who were working within Accenture Netherlands.

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Why did they focus on creating Digital Nomads?

Accenture is helping business to stay ahead in the digital economy. That’s why Accenture set a target to create 27-hundred Social Ambassadors who were tasked to bring Accenture’s story forward on Social Media.

What Change Management Occurred?

Social Selling adoption has occurred throughout the company. The executive teams have become established thought leaders in the social space. Managing directors fully embraced social selling and have become our advocates and ambassadors. LinkedIn is now used as a communication channel to clients, peers, and employees. on Social Media.

What’s Next?

We are continually working to strengthen the fundaments of digitalization and social sales techniques within Accenture. In 2020 we are servicing more Accenture offices around Europe and keep expanding our coaching and transforming more executives and teams into established thought leaders.


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