Employees who master Social Selling play a crucial role in the transition towards a more modern selling strategy. They are the best ambassadors, setting a standard for their company and encouraging them to adopt social selling techniques actively.
This webinar is designed to show how thought leaders are implementing social selling and why you should embrace it. In this edition, we counted on Guido Kerkhof — Partner Marketing Advisor for Global Partners at Microsoft Western Europe HQ — as a guest speaker. He shared the virtual floor with Eric Haar — Digital Business Coach at Tricycle Europe. Guido shared how establishing his professional brand on LinkedIn is helping him show thought leadership and industry expertise and how it adds value to Microsoft and his partner’s ecosystem.
The world is standing on the verge of a digital revolution, and this digitalization is rapidly changing the way we do business. As the information gap between buyer and seller is closing, the buyer’s journey changes, calling for an entirely new selling approach. Social Selling is a tactic designed to identify where the buyers stand and influence them earlier in the buying cycle. Sellers who have mastered this tactic are proven to have more business opportunities, more connections with business decision-makers, and shorter closing times.
At Tricycle Europe, we support organizations worldwide through made-to-measure programs. With our effective and efficient solutions, we have established ourselves as digital coaching experts, assisting companies like Microsoft, Accenture, or Philips to excel in the art of Social Selling. In addition, we continue to cater to organizations through other services, offering end-to-end sales support, including demand-generation, compliance- and control, and tool-based learning.
We believe that the future will be shaped by how people use digital tools and platforms. That is why we enable large technology companies to set the foundation to win in the social space.
About the speakers
A creative marketing expert. Passionate about marketing proven technology that positively impacts on the individual, business, and societal level.
Partner Marketing Advisor (PMA) at Microsoft Western Europe HQ for Global Partners. The Go-to-Market (GTM) area campaigns are aimed at the following countries: Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, and Switzerland.
Value propositions include advanced analytics (Azure Synapse), AI-infused solutions, data estate modernization, security, windows virtual desktop, and open source solutions on Azure.
Initiator of many innovative marketing campaigns. He is always going the extra mile to bridge the classic gap between marketing and sales.
He has a can-do mentality, likes to co-create new approaches and formats, and is an avid social seller.
The world is my Dojo. Honing the online social skillsets of global B2B sellers is my primary mission. Listening is my weapon. Online relationship building is my focus. Transforming traditional sales mindsets is my ultimate goal.
Change is life, and life is opportunity. I truly believe the more you experience life, the more you live life. I also believe in the power of communication to transform minds and business practices. What inspires me daily is connecting with people and harnessing the unlimited power of social platforms to build sustainable business relationships for a win-win.
From selling concession food at my father’s drive-in movie theater to delivering a traffic report on live television, connecting with people and establishing trust has always been at the heart of my professional experience. That continues to be my personal and professional quest, strengthening relationships through honesty, integrity, and a dedication to personal excellence.
In my current position as a social selling business coach at Tricycle Europe, I have the unique task of taking the traditional feel of face-to-face business communication and applying it to the online space. One of the first steps is to tap into the power of your online brand, amplifying it into the realm of social media, warming up the cold world of online business coms.
I have trained thousands of B2B professionals in their own digital transformation, teaching them the methodology of Social Selling in an exciting way; I teach them to disrupt the traditional sales process by focusing more on building engagements in the online space rather than pushing business intent. Utilizing social selling tactics fueled by the power of LinkedIn’s platforms, I coach my sellers on how to reach out to their social network, make and sustain new connections, and ultimately grow their brand.