Business Case

Accenture

Our 2018 proof of concept campaign focused on the Executive and Managing Director layer within Accenture Netherlands to help them optimize their social presence by establishing thought leadership in the digital space. To build their foundation, we initially focused on transforming and establishing their professional brand, stronger social connectivity within their key accounts, overall internal and external network expansion and building a content creation and consumption strategy.

About Accenture

Accenture helps businesses stay ahead in the digital economy.

Bringing ‘The New’ to leading companies from four business units: Strategy & Consulting, Interactive, Technology, and Operations. With more than 6-thousand clients in 120 countries and 200 offices in 51 countries Accenture is scaled for global reach. In 2019, Accenture reported revenues of $43.2 billion, with more than 505-thousand employees worldwide.

Social Ambassadors

Accenture set a goal to create 27-hundred Social Ambassadors, tasked to bring Accenture’s story forward in the Digital Space. There was a big need for Executives to lead by example, being recognized as industry experts and influence those they wish to lead​, inside and outside the company.  Helping them become leading examples in Social Selling was crucial to inspire the entire organization to adopt the same mindset.

Measuring Results

By assessing participants profiles based on quantitative and qualitative pillars, the current adoption of internal tooling and their features, the number of employee advocacy actions taken on social and success stories of business opportunities unlocked via social we captured the success of our program and expanded our services to over hundreds of Managing Directors across Europe and the US.

Project Outcome

Change

Our 3-layered approach of sponsorship, involvement and readiness allowed us to design and implement a program that actively involved included different layers of the organization in the adoption of Social Selling. With active sponsorship for change at a senior executive level and the right information, training and support at a company level, has turned employees into Accenture advocates and ambassadors.

What’s Next?

We are continually working to strengthen the implementation of social selling techniques within Accenture. In 2021, we are servicing more Accenture offices around Europe and keep expanding our coaching solutions with the goal to transform more Executives, Marketing and Sales teams into established industry experts and thought leaders.

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”

Julie SweetCEO, Accenture