One of the myths about social networking is that the larger your network is the better. Unfortunately, this leads to collecting connections instead of gaining the right people to start off the engagement, making your subsequent social outreach more fruitful. Its just social B2B 101. Initially, everyone reaches out to…

Credibility. It’s the building block of trust. And we all know that trust is the final destination for any relationship. In business, trust is everything. It takes care and time to get there. When starting to travel down the customer relationship road, you must be prepared for a long journey;…

When you investigate the night sky, what do you see? Maybe on a clear night, you notice a planet or two, and a lot of stars, right? If you look further, you might see a cluster of stars that form a constellation. Traditionally named after its apparent form or identified…