In this new digital era, relationships matter more than ever. However, the way we build them has changed due to technology and how we interact with clients. All efforts and actions in every department must be aimed towards customer satisfaction, keeping in mind the importance of their voice. Because clients…

Chances are if you go looking for the word ‘contactability’ in the online dictionary you won’t find it. Technically, it isn’t a word; However, in some savvy sales/marketing teams it is not only a part of their new lexicon, but it is also the holy grail of quantifying the true…

LinkedIn, Facebook, Twitter, Instagram, and other social networks in modern life are the first natural point of contact with a potential customer, thus the advantages of using social networks to find and interact with client prospects, are vast. The customer's behaviour has changed and that is why social selling has…