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How to win in the social world – An interview with Microsoft Sweden´s CMO
Microsoft is one of the many companies that believe in digital selling and the merging of the online and physical world in every aspect of our lives, including in B2B marketing. One of the company’s ambassadors on this topic is Eva-Mia Westergren, Marketing Director at Microsoft in Sweden. Our coach,…
How can you apply Account-Based Marketing?
Account-Based Marketing, or ABM, is a business strategy that focuses on prospects or customers as if they were their market and a significant part of it consists of creating specific content targeted for particular audiences to generate new leads or sales. For Account-Based Marketing to be efficient, it is essential…
Top Benefits of Adopting Account-Based Marketing
Many marketers have been paying attention to something called Account-Based Marketing, or ABM, and you should also consider doing the same. But what is Account-Based Marketing? ABM is a highly focused business strategy where marketing specialists treat a prospect or a customer like its very own market. According to Hubspot,…
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Tricycle News
We are hiring: B2B SOCIAL MEDIA COACH (Native German)
Tricycle Europe has a real can-do mentality. We are a young and international crowd and we learn continuously. For our social selling team, we are looking…
Tricycle Europe is joining MS Inspire 2019 in Las Vegas
What is MS inspire? Microsoft Inspire is an event where partners meet to connect, collaborate and celebrate as one community. Thousands of partners from over…
What happened at Tricycle Europe last April?
Face to face will never be replaced! As convenient as it is to connect #digitally, we are strong believers in the power of screenless interactions.…
What happened at Tricycle Europe in March?
Digital transformation isn’t over. Sales professionals are still struggling to scale-up digital abilities. Often, they are the forerunners of driving digital change for clients. The…
Employee in the spotlight: Mark Hann (33) Program coördinator, full-time
Mark Hann (on the left) is the newest ambitious employee from the UK. He has lived and worked in Germany, Hungary, and Senegal. Because of…
What happened at Tricycle Europe in February?
Digital transformation isn’t over. Sales professionals are still struggling to scale-up digital abilities. Often, they are the forerunners of driving digital change for clients. The…