It is a proven fact that when sales and marketing cooperate, companies benefit. Shortened sales cycles, lowered market entry and sales costs are just a few of the key performance metrics that can contribute to increasing a company’s bottom line while keeping it agile. Obviously the disconnect, or in some…

In our effort of bringing our network the latest on what's being updated on LinkedIn, we are excited to present you a new way of expressing yourself while you are doing your social listening: ''Reactions on LinkedIn" Now, it is possible to further measure your engagement by analyzing qualitatively the…

The power of Artificial intelligence (AI) is seen in many of our daily tasks. The intention of this technology is to increase efficiency, hence, improving productivity. This recurring topic is part of many business conversations. Therefore, let's have a look at it in a real scenario to authentically experience it:…

Recent reports reveal that almost 4.2 billion humans are online of which 3.4 billion are active social media users. Moreover, social media has become an inherent source of information for making purchase decisions. Currently 89-percent of business decision makers make buying decisions based on their online research. Therefore, the conclusion…

One of the main objectives for digital marketeers is to communicate a clear and targeted message to the right audience. This can be particularly tricky in the online space. For example, good content is often not sufficiently used across different teams and therefore does not reach the targeted leads and…