In B2B organisations, marketing and sales teams need to be aligned to be able to generate revenue. One of the factors that help companies to achieve their goals is the quality content that marketing creates for the sales team, which will help them to remain relevant to their customers at…

There is no question about it: social media is producing numerous opportunities for business in marketing and sales strategies. Some of those companies that have great B2B presence today have even demonstrated that any business out there can be successful on social media. These B2B companies have even stopped announcing…

Traditional advertising is no longer enough to reach a target audience, as it only broadcasts generic adverts to the general public and without any participation from the customer. In order to have a successful business in the modern digital era, a good marketing leader needs to adapt to the new…