The telephone may have reigned supreme as the best way to connect and sell in the past. But with B2B digital selling leaders generating five times the growth of their peers, the power of social selling is no longer something…
Some professionals consider that the foremost priority of a company must be to consider a specific focus on its customers, preceding even sales or profitability. In the effort to achieve it, a human digital marketing and sales strategy should be…
Marketing teams have tremendous opportunities in times of change: New topics to discuss and share, new ideas to develop, new strategies to implement. Within the disruption that change provokes, there is a fundamental common element that stays steady more than…
An important factor to gain positive results out of your marketing content strategy is your employees. When employees are engaging with the company content, brand awareness benefits from it, which, consequently, generates greater trust in the company brand. That is…