The pandemic made 2020 a challenging year for everyone. When we shared the article 'The B2B marketing trends for 2020', we could not have imagined what to expect. Covid-19 has turned our daily lives upside down. We work from home,…
Social Selling plays a fundamental role in the new way of doing business and communicating with the client. Marketing managers play a crucial role in the transition towards a more modern selling strategy. They are the best enablers, setting a…
Unsere Welt entwickelt sich mit einer bisher noch nie dagewesenen Geschwindigkeit. Die digitale Transformation beeinflusst uns in nahezu jedem Lebensbereich. Wir sind digital, vernetzt und das global! Die Art und Weise wie wir uns informieren und kaufen hat sich dadurch…
Companies around the globe face an unprecedented challenge in our disrupted landscape. While the responsibilities of sales and marketing teams remain largely the same, the tactics and tools that they leverage to capture interest and build sustainable relationships have been…
Microsoft is one of the many companies that believe in digital selling and the merging of the online and physical world in every aspect of our lives. That also applies in business, and more concretely in B2B marketing & sales.…
The end of 2019 is coming, and with it, marketers have already started to investigate next year’s B2B marketing trends so that they can begin planning their strategies for 2020. The sooner you begin planning, the better. You might have…
Many dream of it; work from paradise and live like a Digital Nomad. Julia from HR started the adventure with her family a year ago. When the computers are started at Tricycle-Europe, Julia is cooking. Her day starts after dinner.…
The Game of Thrones SSI competition - The Social Selling Index is a LinkedIn feature to measure our online activity and gives us helpful insights into how well we are positioning our professional brands and how visible and credible they…
In two years from accountant in Spain to a marketing project manager / social selling coach in Amsterdam. What did you learn? “Difficult roads lead to beautiful destinations” Think outside the box to come up with the solution you need.…
Recent reports reveal that almost 4.2 billion humans are online of which 3.4 billion are active social media users. Moreover, social media has become an inherent source of information for making purchase decisions. Currently 89-percent of business decision makers make…