Business and communication strategies have changed over the last months. Going digital has always been an option, but today it is not anymore. It became essential in any marketing or sales strategy if you want to remain competitive. A core…
If you take a closer look at social selling, it soon becomes clear that it’s no longer a question of "if?", but of how to implement this sales strategy successfully and efficiently. In this live session Sabina Mierzowski, Senior…
Just last week, our CEO Jochem Verberg had a virtual meet up with Program Development Manager Laura Ceci Galanos to discuss the changes in the world of marketing and sales, specifically around the topics of digital selling and acquiring new…
We come from a business model where marketing and sales were considered two separated teams. However, they have evolved simultaneously along the time. Although they were apart from each other, interests, goals and ideas weren’t too much far away from…
One of the greatest components that have incredibly transformed the relevance and importance of B2B marketing is Data. It has turned marketing professionals into a key decision-maker in many aspects of the business, which has helped companies to grow. Marketing…
The current COVID-19 situation has brought extreme business implications both in the long and short term. Companies are unable to have face-to-face meetings, attend events, go to the office, have team meetings, etc. From the long-term perspective, it is uncertain…
