One of sales enablement goals is to support customer-facing professionals in getting closer to business decision-makers and engaging with them on each of the buyer’s journey phases. To succeed in this, leaders and executives, being the frontrunners of change, must lead by example and encourage the rest of the organization to actively adopt new tools and techniques.
LinkedIn, as a social network and a sales enablement tool, is the perfect platform to share valuable content and build strong and sustainable relationships with the right stakeholders. Everyone within the organization must embrace it and be a driver of thought leadership, representing the company’s brand and generating trust across the industry. When doing it correctly, this becomes a powerful tool to increase awareness, generate more leads, and boost engagement.
In this video, Eric Haar – Digital Business Coach at Tricycle Europe and Joseph Taiano – Managing Director of Marketing for Consumer Industries at Accenture, have a conversation about Thought Leadership and the reasons why sales professionals should be active on LinkedIn. Watch this video to discover one of the biggest barriers that prevent stakeholders from embracing LinkedIn and how to overcome it.
We have learned that one of the most common barriers that people face to embrace LinkedIn is putting time aside to be active in this platform. As this can be really beneficial, it is important to make it a priority in order to start seeing positive results. We must make it a routine, be consistent, be creative with the content we share and engage with people in a meaningful way.
Interested to learn more about thought leadership in a real scenario? Sign up for our next Meet the Masters of Social Selling with Guido Kerkhof – Partner Marketing Advisor – Global Partners – Microsoft Western Europe HQ, and Eric Haar – Digital Business Coach at Tricycle Europe, on June 10 at 16:30 CET.