Account-Based Marketing, or ABM, is a business strategy that focuses on prospects or customers as if they were their market and a significant part of it consists of creating specific content targeted for particular audiences to generate new leads or…
Many marketers have been paying attention to something called Account-Based Marketing, or ABM, and you should also consider doing the same. But what is Account-Based Marketing? ABM is a highly focused business strategy where marketing specialists treat a prospect or…
Some professionals consider that the foremost priority of a company must be to consider a specific focus on its customers, preceding even sales or profitability. In the effort to achieve it, a human digital marketing and sales strategy should be…
Combining digital strategies and offline events can increase marketing ROI, creating sustainable business relationships and generating trust while positioning the brand´s image. When you are looking for better results, and you want to increase your marketing ROI it is crucial…
Attending specific industry events is a great way to exchange relevant information and knowledge with other people in your sector or customers. Discussions in these events are usually inspiring and can lead to new ideas, directions and motivations. But it…
How social selling is helping marketing-sales professionals to improve their business relationships to become more trustworthy and sustainable? First of all, what is social selling? It is the art of using social media platforms to find, connect with, understand and…
Almost everything in our lives has to do with the relationships we build through time. Whether it is a personal relationship, such as a friendship or a family bond, or one related to what we do at work. It is…
After having helped more than 30,000 marketing professionals with our coaching sessions, we’ve noticed that there are some popular questions about LinkedIn hashtags. How to use them? Is there any value in using them? Which ones should we use? When…
In this new digital era, relationships matter more than ever. However, the way we build them has changed due to technology and how we interact with clients. All efforts and actions in every department must be aimed towards customer satisfaction,…
Chances are if you go looking for the word ‘contactability’ in the online dictionary you won’t find it. Technically, it isn’t a word; However, in some savvy sales/marketing teams it is not only a part of their new lexicon, but…