Hashtags on LinkedIn. We have all seen them - and some of us actually use them- but do we really know their importance and correct usage, and should the rest of us care? Well, if you regularly share content on…
After undergoing a dramatic change, you need to have a sustainable business plan. If you don’t like change, you are going to like irrelevance even less. The disruption that took the world by storm a few months ago continues to…
Marketing leaders are reacting to the consequences of Covid-19 by re-wiring their marketing strategy. The existing plan is worthless today. In our previous article – why do you need to re-wire your marketing strategy – you have read the significant…
Account-Based Marketing, or ABM, is a business strategy that focuses on prospects or customers as if they were their market and a significant part of it consists of creating specific content targeted for particular audiences to generate new leads or…
Many marketers have been paying attention to something called Account-Based Marketing, or ABM, and you should also consider doing the same. But what is Account-Based Marketing? ABM is a highly focused business strategy where marketing specialists treat a prospect or…
Some professionals consider that the foremost priority of a company must be to consider a specific focus on its customers, preceding even sales or profitability. In the effort to achieve it, a human digital marketing and sales strategy should be…
Digital Networking enables plenty of business opportunities. It helps to create sustainable business relationships and generating trust while positioning the brand´s image. When you are looking for better results, and you want to increase your marketing ROI it is crucial…
The world's changed. We are living in a whole new business environment, where physical events aren't an option anymore. It is hard to believe but we might never come back to our previous business environment. Thus, digital networking has become…
How social selling is helping marketing-sales professionals to improve their business relationships to become more trustworthy and sustainable? First of all, what is social selling? It is the art of using social media platforms to find, connect with, understand and…
Almost everything in our lives has to do with the relationships we build through time. Whether it is a personal relationship, such as a friendship or a family bond, or one related to what we do at work. It is…