Digital sellers and marketers aim to establish a strong online presence of the company and aspire to position the company’s content at the front lines to be seen by the target audience, as 89% of business decision-makers make buying decisions…
Companies around the globe face an unprecedented challenge in our disrupted landscape. While the responsibilities of sales and marketing teams remain largely the same, the tactics and tools that they leverage to capture interest and build sustainable relationships have been…
Business and communication strategies have changed over the last months. Going digital has always been an option, but today it is not anymore. It became essential in any marketing or sales strategy if you want to remain competitive. A core…
Employees who master Social Selling play a crucial role in the transition towards a more modern selling strategy. They are the best ambassadors, setting a standard for their company and encouraging them to adopt social selling techniques actively. This event…
Employees who master Social Selling play a crucial role in the transition towards a more modern selling strategy. They are the best ambassadors, setting a standard for their company and encouraging them to adopt social selling techniques actively. This webinar is…
Times are changing - rapidly. The current challenges in our globalized world, have accelerated the pace in which modern sales is taking place in the virtual space through online selling. Luckily, in the past era, modern sales techniques were already…
Hashtags on LinkedIn. We have all seen them - and some of us actually use them- but do we really know their importance and correct usage, and should the rest of us care? Well, if you regularly share content on…
After undergoing a dramatic change, you need to have a sustainable business plan. If you don’t like change, you are going to like irrelevance even less. The disruption that took the world by storm a few months ago continues to…
Marketing leaders are reacting to the consequences of Covid-19 by re-wiring their marketing strategy. The existing plan is worthless today. In our previous article – why do you need to re-wire your marketing strategy – you have read the significant…
Account-Based Marketing, or ABM, is a business strategy that focuses on prospects or customers as if they were their market and a significant part of it consists of creating specific content targeted for particular audiences to generate new leads or…