How social selling is helping marketing-sales professionals to improve their business relationships to become more trustworthy and sustainable? First of all, what is social selling? It is the art of using social media platforms to find, connect with, understand and…
Almost everything in our lives has to do with the relationships we build through time. Whether it is a personal relationship, such as a friendship or a family bond, or one related to what we do at work. It is…
After having helped more than 30,000 marketing professionals with our coaching sessions, we’ve noticed that there are some popular questions about LinkedIn hashtags. How to use them? Is there any value in using them? Which ones should we use? When…
In this new digital era, relationships matter more than ever. However, the way we build them has changed due to technology and how we interact with clients. All efforts and actions in every department must be aimed towards customer satisfaction,…
Chances are if you go looking for the word ‘contactability’ in the online dictionary you won’t find it. Technically, it isn’t a word; However, in some savvy sales/marketing teams it is not only a part of their new lexicon, but…
LinkedIn, Facebook, Twitter, Instagram, and other social networks in modern life are the first natural point of contact with a potential customer, thus the advantages of using social networks to find and interact with client prospects, are vast. The customer's…
One of the myths about social networking is that the larger your network is the better. Unfortunately, this leads to collecting connections instead of gaining the right people to start off the engagement, making your subsequent social outreach more fruitful.…
Credibility. It’s the building block of trust. And we all know that trust is the final destination for any relationship. In business, trust is everything. It takes care and time to get there. When starting to travel down the customer…
Marketing teams have tremendous opportunities in times of change: New topics to discuss and share, new ideas to develop, new strategies to implement. Within the disruption that change provokes, there is a fundamental common element that stays steady more than…
An important factor to gain positive results out of your marketing content strategy is your employees. When employees are engaging with the company content, brand awareness benefits from it, which, consequently, generates greater trust in the company brand. That is…