Combining digital strategies and offline events can increase marketing ROI, creating sustainable business relationships and generating trust while positioning the brand´s image. When you are looking for better results, and you want to increase your marketing ROI it is crucial…
Selling techniques have deeply evolved during the last decade, changing from the traditional method of cold calls and printed ads to a new, more integral strategy that goes beyond just capturing the client´s attention, but also guiding customers during the…
When you are a Social Seller and using LinkedIn Sales Navigator, your saved leads and accounts lists may become longer and messy over time. Leads will progress through your pipeline, becoming customers and the respective accounts will change their status…
On the edge of Haarlem, I look out the window while waiting for my appointment. Busses and cars whizz by towards the A1 or downtown. Cyclists on the adjacent bike path were on their way to work, school or the…