Despite the big change, business relationships must remain the same. Before the lockdown, we took meeting our clients in person for granted. Getting people in a room and speaking to them was THE default standard. Now, we are faced with…
After undergoing a dramatic change, you need to have a sustainable business plan. If you don’t like change, you are going to like irrelevance even less. The disruption that took the world by storm a few months ago continues to…
Marketing leaders are reacting to the consequences of Covid-19 by re-wiring their marketing strategy. The existing plan is worthless today. In our previous article – why do you need to re-wire your marketing strategy – you have read the significant…
Just last week, our CEO Jochem Verberg had a virtual meet up with Program Development Manager Laura Ceci Galanos to discuss the changes in the world of marketing and sales, specifically around the topics of digital selling and acquiring new…
“The cost of the same is greater than the pain of the change” – Tricycle Europe Coaching Team Implementing modern learning methodologies has become fundamental for any organizations today. Some of the key elements in any modern learning path are…
The current COVID-19 situation has brought several business implications both in the long and short terms. Companies are not able to have face-to-face meetings, attend to events, go to the office, have teams meetings, etc. From the long-term perspective, it…
We come from a business model where marketing and sales were considered two separated teams. However, they have evolved simultaneously along the time. Although they were apart from each other, interests, goals and ideas weren’t too much far away from…
“My belief is that as a company, your prospects may not perceive you as unique as you think you are,” says Lennart Sloof, Business Development Marketer at Accenture. This is a bitter pill to swallow in a business landscape that…
Account-Based Marketing, or ABM, is a business strategy that focuses on prospects or customers as if they were their market and a significant part of it consists of creating specific content targeted for particular audiences to generate new leads or…
Many marketers have been paying attention to something called Account-Based Marketing, or ABM, and you should also consider doing the same. But what is Account-Based Marketing? ABM is a highly focused business strategy where marketing specialists treat a prospect or…