The onset of the COVID-19 pandemic uprooted non-essential workers from their office environment and planted them at home. Our collective day to day shifted from in-person to online conversations – and contextually, this was a challenge. This was a major…
The necessary digital transformation, catalyzed by the COVID-19 pandemic, has turned remote work from a privilege to the new normal. Under these new parameters, most sales conversations kick off in the digital space. Rather than solely being visible online, we…
Account Planning strategies need to include social media. Learn how LinkedIn Sales Navigator can enable your team to build better client relationships and drive more revenue. Account planning in the digital age is inextricably linked to social selling. We no…
Account planning now includes social media and more departments than sales. For successful social selling, you need to align sales and marketing. Keep reading to learn more. Account planning or account planners are there to bring your company’s customers, stakeholders,…
The telephone may have reigned supreme as the best way to connect and sell in the past. But with B2B digital selling leaders generating five times the growth of their peers, the power of social selling is no longer something…
A few days ago, Julia Winkler - Digital Selling Consultant at Tricycle Europe - shared with the audience how to scale digital selling in large organizations as well as its importance. Digital sellers and marketers aim to establish a strong…
With everything moving online and with savvy organisations standing to gain online event advantages, there has indeed been an influx of webinars. So, how can you cut through the noise and stand out in such an over-saturated market? Josh King,…
Socially Distant but Better Connected Dynamic and impossible to predict, the pandemic has caused extraordinary disruption across all industries and throughout many organisations’ ecosystems. Within just a few weeks, businesses have had to change the way they operate in an…
If you take a closer look at social selling, it soon becomes clear that it’s no longer a question of "if?", but of how to implement this sales strategy successfully and efficiently. Sabina Mierzowski, Senior Marketing Manager at XING ProBusiness…
Companies around the globe face an unprecedented challenge in our disrupted landscape. While the responsibilities of sales and marketing teams remain largely the same, the tactics and tools that they leverage to capture interest and build sustainable relationships have been…