Account-Based Marketing, or ABM, is a business strategy that focuses on prospects or customers as if they were their market and a significant part of it consists of creating specific content targeted for particular audiences to generate new leads or…
Many marketers have been paying attention to something called Account-Based Marketing, or ABM, and you should also consider doing the same. But what is Account-Based Marketing? ABM is a highly focused business strategy where marketing specialists treat a prospect or…
Combining digital strategies and offline events can increase marketing ROI, creating sustainable business relationships and generating trust while positioning the brand´s image. When you are looking for better results, and you want to increase your marketing ROI it is crucial…
Attending specific industry events is a great way to exchange relevant information and knowledge with other people in your sector or customers. Discussions in these events are usually inspiring and can lead to new ideas, directions and motivations. But it…
In B2B organisations, marketing and sales teams need to be aligned to be able to generate revenue. One of the factors that help companies to achieve their goals is the quality content that marketing creates for the sales team, which…
There is no question about it: social media is producing numerous opportunities for business in marketing and sales strategies. Some of those companies that have great B2B presence today have even demonstrated that any business out there can be successful…
Traditional advertising is no longer enough to reach a target audience, as it only broadcasts generic adverts to the general public and without any participation from the customer. In order to have a successful business in the modern digital era,…
Chances are if you go looking for the word ‘contactability’ in the online dictionary you won’t find it. Technically, it isn’t a word; However, in some savvy sales/marketing teams it is not only a part of their new lexicon, but…
As a result of the digital revolution and the corresponding changes in consumer behaviour, the objectives of human resources departments in companies from every industry have also evolved. The development of soft skills as part of executive training is becoming…
Credibility. It’s the building block of trust. And we all know that trust is the final destination for any relationship. In business, trust is everything. It takes care and time to get there. When starting to travel down the customer…