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Employee advocacy includes all the actions employees take to promote the company they work for in the social space. The main goal is to share brand values and messages organically, to spread the word. The right employee advocacy tool expands your professional branding and secures your social media presence. It not only helps you find the most relevant content for your audience in an easy way, but it also saves you a ton of time since all content is gathered in one place.

The partnership between Sociabble and Tricycle Europe is the optimal blend of social selling technology and humanized context-specific coaching. Large organizations invest large amount of resources in tools, but employees aren’t using or maximizing their value. At Tricycle, we help them expand their social media presence by achieving tool adoption and maximizing their tool investment.

In this video, Jochem Verberg, CEO and Co-Founder of Tricycle Europe, and Jean-Louis Benard, CEO and Co-Founder of Sociabble, discuss Employee Advocacy trends in 2021. Watch this video to discover why LinkedIn users’ expectations are growing higher and how the pandemic affects the quality of shared content.


We’ve learned that employee advocacy can be seen as a sustainable alternative. When optimized, it pays off in the long term. The quality of shared content on LinkedIn is better than ever. We must not be afraid to share content and add our own voice to secure and expand our social media presence.

Interested to learn more about employee advocacy in a real scenario? Sign up for our next Meet the Masters of Social Selling with Pelin Karamustafaoglu – Managing Director Retail Switzerland at Accenture, and Eric Haar – Digital Business Coach at Tricycle Europe, on March 9 at 16:30 CET. Book your free seat here!

Meet the Masters of Social Selling by Tricycle Europe