Selling techniques have deeply evolved during the last decade, changing from the traditional method of cold calls and printed ads to a new, more integral strategy that goes beyond just capturing the client´s attention, but also guiding customers during the whole purchase process. This innovative method is known as ¨Inbound…

B2B Marketers have tremendous opportunities in times of change: New topics to discuss and share, new ideas to develop, new strategies to implement. Behind every change, there’s an opportunity to unlock for your strategy. Amongst these opportunities, there are also certain challenges to be resolved, such as the limited amount…

An important factor to gain positive results out of your marketing content strategy is your employees. When employees are engaging with the company content, brand awareness benefits from it, which, consequently, generates greater trust in the company brand. That is why we have designed seven best practices to help you…