A few weeks ago, Tricycle hosted the event Virtual Coffee with a Coach, where our attendees can have a ‘virtual coffee break’ and ask any question related to thought leadership, social selling, and personal branding to one of our coaches. This time, our Managing Business Consultant Tanja Nikolič was asked: “how can I make my posts more relevant and go beyond my network?”.
There are more than 800 million users on LinkedIn, and the business professional network continues to grow. If you are looking to reach a specific audience or connect with potential clients, focusing your efforts on LinkedIn can be an effective strategy. However, this isn’t always easy. Creating a post that stands out and gets noticed in the sea of other content shouldn’t be so challenging. But it is. Even if you have great insights or advice to offer your audience, it may not stand out enough for them to notice. That doesn’t mean you should stop creating posts altogether; rather, Tanja’s tips will help you get noticed and drive engagement among your network:
Deliver valuable content, not ads
It’s tempting to think that the way to get noticed on social media is to advertise your product or service to everyone. After all, LinkedIn is home to tons of advertisers. But while advertisements may get clicks and views, they don’t get engagement or shares—the key factors that lead to lasting business relationships. Instead, it’s better to focus on creating content that is actually valuable to your audience. Focus on sharing industry-related content for your target audience’s challenges and needs. This approach is effective because it doesn’t feel like you are trying to sell anything. Instead, it’s more like you are helping them solve a problem, which shows that you are genuinely interested in them.
Make sure you have relevant people in your network
One of the most important parts of creating a robust digital strategy is to make sure you have the right people in your network. Think about it: if your message is right but the network is not, people won’t engage with your content. In order to make sure you’re connecting with the correct people, start with some self-reflection. Think about who you want to engage with, or who would benefit most from your product or service. When you have an idea, you can start to add them to your network. Remember to add relevant decision-makers and regularly nurture these relationships.
Engage with other people’s content
If you are looking to increase your engagement on LinkedIn, one of the best ways to do so is to engage with other people’s posts. This means leaving thoughtful comments on their content. When you leave a comment, you leave your mark on the conversation. This shows that you’re engaged in the discussion and that you have something valuable to add to it. By engaging with other people’s posts, you also show that you are a valuable member of the community. By doing so, you also open the door for them to engage with your content, which leads to building a mutually beneficial relationship.
This one might sound logical, but using relevant hashtags can help you get more eyes on your content. You can use hashtags in your posts, or in the comments to other people’s posts. The more relevant hashtags you use, the more likely your post is to show up in the feed of users who are searching for them and, in this way, go beyond your network.
When it comes to creating a successful post on LinkedIn, it’s important to remember that different strategies work for different people. What works for one person might not work for another, so it’s crucial to try different approaches to figure out what will resonate with your audience. When you do find the right strategy, you will begin to see a positive impact on your engagement and shares. Follow these tips, and you will be well on your way to creating successful content, whatever your industry or field of work.
To learn more about this and many other frequently asked questions, watch the full recording of our Virtual Coffee with a Coach (November 2022 Edition) event here. We talked about profile tips, sharing content, and so much more! If you want us to help you answer your questions and get the results you want to achieve on social, register for our next edition here!