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Success Story

Microsoft Germany

Leveraging the right tools to build influence.

“Tricycle is a great partner. Their team provides us with the expertise and structure we need to run a successful program for so long.​With their support, I have the mind-space to focus on other businesses because I know everything will run smoothly. Great investment.”

Max Ehlers​ – Digital Marketing Lead – Microsoft Germany

About Microsoft Germany

Microsoft operates in 190 countries and is made up of more than 220,000 passionate employees worldwide.

Microsoft Germany was determined to enhance its online visibility and engagement on LinkedIn by empowering employees with a social media mindset and equipping them with the necessary knowledge and tools.​
They reached out to us to help them create a program to support their employees in this transformation.

quarter after quarter

We developed an ongoing Social Selling program with 5 webinar sessions per quarter for beginners and advanced participants, offering multiple timeslots to fit their tight schedules. We align this with biweekly check-in meetings for questions and a hands-on approach.​

Project Outcome


Now, over 3.000 employees can easily choose the best time to start their social selling journey through several internal channels. ​
To ensure program continuity and adoption, we provide certifications to participants who attend all sessions.


Over the past 6 years, the program has empowered Microsoft’s employees with the knowledge to use LinkedIn in a more strategic way and build more meaningful relationships, pipeline, and engagements, delivering tangible results, quarter after quarter.

Increase of Tooling knowledge
Increase of LinkedIn Connections
Increase in Social Selling Index
NPS number for this program

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