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Success Story


Signify is rapidly changing their offerings into a more service orientated offer. To make sure the field was capable to sell service instead of products there was a need to change the skillset of the seller. Their objective was to create a sales team that could talk to and influence customers in all stages of the buyer cycle.

Signify Business Case Tricycle
About Signify

Unlocking the extraordinary potential of light for brighter lives and a better world

Signify is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Their products, featuring connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings, and public spaces. With over 64- million connected light points, Signify unlocks the extraordinary potential of light for brighter lives and a better world. With 2019 sales of EUR 6.2-billion, they have approximately 32-thousand employees and are present in over 70 countries across the globe.

Measuring Results

Evaluating on Tricycle-Europe’s four pillars of adoption, Signify has shown significant improvement in all areas. Besides having a high consumption compared to other sales programs and an extensive certification system, Tricyle-Europe also looked at other metrics. Measurable success shows the changes throughout the organization. Measurable behavioral changes, resulting in increased social media presence, the transfer of knowledge and coachee satisfaction, with high NPS results.

Project Outcome


There has been a huge shift in how the workforce delivers the message. Based on post-program research, we see a bigger focus on delivering light compared to when their company previously focused on just selling light bulbs on social media.

What’s Next?

Signify and Tricycle Europe continue to expand their partnership. Both companies continue to add material and work together to expand offerings for a large, co-created, modern selling learning program.

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