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Success Story

Visma Connect

Increasing visibility to reach and nurture new prospects and clients

“Coming from a different business and target audience I needed a way to break the bubble and start connecting with my new target audience. Tricycle’s support was key to knowing how to find the right people to engage and the right content to share.””

Managing Director | Visma Connect

About Visma Connect

Visma Connect is the utility company of the digital society

Since its foundation in 2006, Visma Connect has been responsible for the most critical projects in secure and reliable data exchange, such as the Berichtenbox, Digipoort, and the Single Maritime Window. Visma Connect is thé data exchange specialist and has proven to be a trustworthy partner for organisations that value their data.

Empowering the team

Visma Connect had a recent change in their offerings and target audience while also welcoming a new Managing Director, the former Visma Raet Director, Sander Odijk.
We developed two Social Selling programs. One with individual sessions for Sander Odijk and another for their customer-facing employees with four on-site group sessions.
To ensure participants’ buy-in and transformation we developed hands-on sessions with a mix of what to do (knowledge) and how to do it (practice).

Project Outcome


They can already feel the impact as their employees are more confident about using LinkedIn to find and engage with the right prospects, share relevant content and leverage features to discover powerful information.


Now, they embedded LinkedIn in their lead generation and qualification process, identifying and engaging with around 70 marketing-qualified leads per month, integrating sales and marketing efforts for better success.

Start growing your teams’ visibility and reputation using social.

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