Our Executive Digital Branding Coach, Allison Meekins, has been interviewed by Lennart Sloof (Manager Digital Marketing Strategies at Accenture Netherlands) on the topic of digital selling transformation. They spent some time together to exchange perspectives about their experiences working together. Lennart is the visionary of some Accenture programs that Tricycle Europe is running. Allison is having the role of executing such digital marketing and sales transformation programs with leadership teams. In this piece of the dialogue, Allison and Lennart show you: how marketing managers measure success in digital selling transformation.
Scaling Digital Selling and harnessing its potential are important topics for today’s CEOs, CMOs, and Digital Leads. Digital marketers aim to establish a strong online presence of the company and aspire to position the company’s content at the front lines to be seen by the target audience, as 89% of business decision-makers make buying decisions based on their online research, using social media as an inherent source of information for making purchase decisions. In our webinar, we will show why 90% of top marketing managers are implementing social selling tools, why managers should embrace it and how to effectively implement a social selling strategy.