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Social Selling plays a fundamental role in the new way of doing business and communicating with the client. Marketing managers play a crucial role in the transition towards a more modern selling strategy. They are the best enablers, setting a standard for their employees and encouraging them to actively adopt social selling techniques.

About the webinar – a modern selling approach

This webinar is designed to show managers why and how 90% of top marketing professionals are implementing social selling tactics. In this edition, Monica Senefonte presented why and how you should bring your Marketing & Sales activities to the highest level of efficiency with strategic Account-Based Marketing. Instead of waiting “for some fishes to swim into your net” – Account-Based Marketing helps you to identify the biggest opportunities right from the beginning. Proactively listening to strategic accounts and creating a highly personalized buying experience for your prospects will unlock new business opportunities!

The world is standing on the verge of a digital revolution and this digitalisation is rapidly changing the way we do business. As the information gap between buyer and seller is closing, the buyer’s journey changes, calling for an entirely new approach to selling. Social Selling is a tactic designed to identify where the buyers stand and influence them earlier in the buying cycle. Sellers who have mastered this tactic are proven to have more business opportunities, more connections with business decision-makers and shorter closing times.

The speaker

Monica SenefonteAs a Digital Business Consultant and Modern Selling Coach, Monica supports companies in leveraging the social space – driving awareness and empowering employees to master the usage of digital tools, ultimately achieving strong business results. Her experience ranges from marketing and business development to supporting B2B professionals to unlock the full potential of social media. Monica guides her clients through building their professional brand online and positioning themselves as an industry thought leaders to their target audience with the aim to stay competitive in digital transformation.



We want to support your organization – implement modern selling techniques

We support you in accelerating success by equipping your teams with the power of technology and modern techniques to drive improved seller and customer experiences. We believe the future will be shaped by how people use digital tools and social platforms. If you want to know how we can guide you in your digital transformation journey, do not hesitate in reaching out to us.