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Tricycle Europe’s family keeps growing! It was just a few days ago that we introduced you to Alexandra, now it is time to present Pedro. With more than 10 years of experience in companies within the beverage, retail, automotive and digital industries, he has recently started at Tricycle as our newest Digital Business Consultant. He believes that “people are the most important part of the digital world. Everything starts with good conversations and great relationships”.

It is always a great joy for us to see new smiling faces and to add new talented employees to our team. Welcome to the team, Pedro! We are excited to have you on board and wish you a successful journey ahead.

Our newest member is Pedro Cruz!

I am joining Tricycle Europe as a Digital Business Consultant. A key part of my role is helping sales and marketing professionals to enhance their professional brands, develop meaningful relationships in the social space, and leverage social media to meet their business goals. Having this role is exciting, it provides great learning opportunities and interaction with great people.

PedroAfter his onboarding, Pedro has been interviewed by our marketing department to bring you a bit of his story.

Where have you lived in your life?

My lifetime has taken me to some of the most exciting cities in the world, including Madrid, London, Paris, and most recently, Amsterdam.

What is your favorite childhood memory?

It’s not a particular day or celebration that I remember, but the ones with my family, like birthdays and holidays, along with time spent playing with my cousins, uncles, aunts, and grandparents. Reunions with family were and still are my favourite memories.

What is the best piece of advice you’ve ever received? 

“Remember you’ll always regret what you didn’t do rather than what you did”. There is nothing to lose, we just need to give it a try.😊

What is the coolest thing about your job? 

One of the best things about this job is that you never get bored; every day there is something new to learn and, more importantly, every day you are challenged professionally. In addition, it is amazing to see how close the team is and how comfortable I feel working with colleagues who are always very supportive.

What was the first thing you bought with your own money? 

I do not recall spending the money entirely on one thing, but I did take my family to dinner.

If you could time travel, when and where would you go? 

Perhaps I should go back to when my parents were kids. It must be fun to see how much we were alike as children and how things change over the years.

If you could pick a superpower, what would you choose? 

Having mind-related superpowers would be my dream. There is a superpower called telepathy, which will allow me to read minds and memories! Sort of like Professor X. 😊

What’s your favorite inspirational quote? 

“Well done is better than well said.” Basically means our actions speak for themselves. Instead of talking about what you’re going to do, do it! When people hear words over and over again, they lose meaning. Actions, however, speak for themselves.


Having a new employee results in a growing team, which means we are getting more resources to bring you closer to our mission: establish the foundation for large technology companies to win in the social space. We believe that the future will be shaped by how people use digital tools and platforms.  If you want to know how we can guide you in your digital transformation journey, do not hesitate in reaching out to us.

Welcome Alexandra!