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In a B2B environment, LinkedIn becomes the platform to generate business. For those who are already familiar with Social Selling, being social means sharing your expertise, establishing your professional brand as industry leaders. In order to optimize your Social Sharing, here you find some tips that you can follow to get the best outreach of your publications.

Listening and consuming content are sometimes our daily routine when navigating on Social (LinkedIn). However, Social Selling is also about helping professionals to achieve more based on your expertise. You might have heard that the buyer’s journey has shifted. Indeed, prospects have much more information already available online that becomes part of their knowledge towards a potential purchase. Therefore, it becomes fundamental that you constantly communicate new trends, changes, advices…to be part of their research, to be relevant for them.

Stay tuned to know more about tips & tricks on Social Selling!