Social listening was initially developed as an instrument for establishing and nurturing B2C relationships, much…
A few days ago, Julia Winkler – Digital Selling Consultant at Tricycle Europe – shared with the audience how to scale digital selling in large organizations as well as its importance. Digital sellers and marketers aim to establish a strong online presence of the company and aspire to position the company’s content at the front lines to be seen by the target audience, as 89% of business decision-makers make buying decisions based on their online research, using social media as an inherent source of information for making purchase decisions.
Scaling Digital Selling and harnessing its potential are important topics for today’s CEOs, CMOs, and Digital Leads. Tailored specifically for the C-suite, Tricycle-Europe is hosting this webinar on how to scale digital selling. This webinar is designed to outline the crucial steps to implement an effective social media strategy that not only sets out a clear procedure across your company to share relevant content with your target audience but also lays the foundation for efficient communication across different departments within your company and how to gain valuable insights about your prospects.
We are experiencing a digital revolution, and this digitalisation is rapidly changing the way we do business. As the information gap between buyer and seller is closing, the buyer’s journey changes, calling for an entirely new approach to selling. Social Selling is a tactic designed to identify where the buyers stand and influence them earlier in the buying cycle. Sellers who have mastered this tactic are proven to have more business opportunities, more connections with business decision-makers and shorter closing times.
The world is standing on the verge of a digital revolution, and this digitalization is rapidly changing the way we do business. As the information gap between buyer and seller is closing, the buyer’s journey changes, calling for an entirely new approach to selling. Social Selling is a tactic designed to identify where the buyers stand and influence them earlier in the buying cycle. Sellers who have mastered this tactic are proven to have more business opportunities, more connections with business decision-makers and shorter closing times.
During the event, there were relevant questions about how to overcome certain challenges when scaling digital selling:
- What are the most recommended CRM systems?
- How to integrate social networks into CRM systems to enable sellers to be more social.
- How to better organize and structure a digital selling strategy with LinkedIn Sales Navigator.
- What are the best practices for LinkedIn Sales Navigator?
At Tricycle Europe, we support organizations worldwide through made-to-measure programs. With our effective and efficient solutions, we have established ourselves as digital coaching experts, assisting companies like Microsoft & Philips to excel in the art of Social Selling. We continue to cater to organizations through other services too, offering end-to-end sales support including demand-generation, compliance- and control and tool-based learning.
We believe that the future will be shaped by how people use digital tools and platforms. That is why we establish the foundation for large technology companies to win in the social space.
About the Speaker
Julia Winkler – Account- & Customer Success Manager. During her career, she quickly discovered her curiosity about the skills, expertise and visions of her clients and how she can support them to unfold their full potential.
She has developed a passion for her job by supporting you as a social selling coach in realizing your true potential through the power of networking and building sustainable relationships to increase business opportunities. She accompanies organizations and their employees by building up their presence in the online space in an authentic way to reach the right target group as well as their sales and core goals.
If you would like to talk about professional branding, social media and marketing or how social selling may help you to transform your business you can reach her here or at firstname.lastname@example.org.