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Marketing managers play a crucial role in the transition towards a more modern selling strategy. They are the best enablers, setting a standard for their employees and encouraging them to adopt social selling techniques actively.

This webinar is designed to show managers why and how 90% of top marketing professionals implement social selling tactics.

In this edition, Sarah Loessner – Digital Business Consultant at Tricycle Europe, presented why and how you should bring your Marketing & Sales activities to the highest efficiency with strategic Account-Based Marketing. Instead of waiting “for some fishes to swim into your net,” – Account-Based Marketing helps you to identify the biggest opportunities right from the beginning. Proactively listening to strategic accounts and creating a highly personalized buying experience for your prospects will unlock new business opportunities!

What will you gain by watching the on-demand version?

  • What is Account-Based Marketing, and why is it important.
  • The importance of aligning your Sales and Marketing Teams.
  • Identifying highly relevant Accounts and leads and how to leverage the LinkedIn Sales Navigator (Bonus: SmartLinks).
  • Creating a consistent customer experience and personalized outreach to build sustainable relationships with BDM’s.


Sarah Loessner supports Sales & Marketing B2B professionals globally and ensures they succeed in times of digital transformation. She assists corporations in building long-lasting and sustainable business relationships through Networking, Social Selling, Professional Branding, and new business channels. Sarah enjoys identifying changes in society and markets, reacting to them, and transforming them into opportunities. Her motivation is to cooperate globally with inspiring people and help them benefit from the digital world’s great potential.

The world is standing on the verge of a digital revolution, and this digitalization is rapidly changing the way we do business. As the information gap between buyer and seller is closing, the buyer’s journey changes, calling for an entirely new approach to selling. Social Selling is a tactic designed to identify where the buyers stand and influence them earlier in the buying cycle. Sellers who have mastered this tactic are proven to have more business opportunities, more connections with business decision-makers, and shorter closing times.

At Tricycle Europe, we support organizations worldwide through made-to-measure programs. With our effective and efficient solutions, we have established ourselves as digital coaching experts, assisting companies like Microsoft, Accenture, or Citrix to excel in the art of Social Selling. We continue to cater to organizations through other services, offering end-to-end sales support, including demand-generation, compliance- and control, and tool-based learning.

We believe that the future will be shaped by how people will use digital tools and social platforms. Therefore, we have been helping technology companies set the foundation to win in the social space, and we would like to help you in the same way.

Watch the full recording here!

Social Selling for Managers