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In this piece of the interview, they tackle the topic of “what motivates sales leaders to adapt to digital selling transformation?”. Interesting insights that digital marketing leaders must consider when developing their strategy. Social Selling is buzzing in the business digital transformation. It has awoken the interest of leaders to an end that, they are investing in the adoption of new digital strategies. The digital sales and marketing transformation is its initial phase and as a result, there are different challenges that leadership teams are facing.

Our Executive Digital Branding Coach, Allison Meekins, has been interviewed by Lennart Sloof (Manager Digital Marketing Strategies at Accenture Netherlands) on the topic of digital selling transformation. They spent some time together to exchange perspectives about their experiences working together. Lennart is the visionary of some Accenture programs that Tricycle Europe is running. Allison is having the role of executing digital marketing and sales transformation programs with leadership teams.


Change starts from leadership and senior executives being the example so that the message is transferred to the rest of the organization. Digital selling & marketing transformation comes with challenges and changes. It requires a change in the mindset but also in the behavioural aspect. That is why many Sales Leaders have trusted Tricycle Europe to guide their teams towards the adoption of digital sales and marketing strategies. Establishing their digital brand is the foundation of it.

Find out more about best practices in digital selling get in touch with our team.