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How do we create LinkedIn Events in five steps?

The world’s changed. We are living in a whole new business environment, where physical events aren’t an option anymore. It is hard to believe, but we might never come back to our previous business environment. Thus, digital networking has become a solution for many businesses to keep functioning. Digital Networking is essential in any marketing strategy today. LinkedIn Events is here to support your networking strategy.

LinkedIn has now officially launched the option of creating LinkedIn Events for both individuals and company pages. This new feature provides the capacity for LinkedIn members to create and organize event pages to gain broader visibility, more engagement and increase the connectivity with the event’s participants. In any event’s strategy, there must be pre-engagement activities to boost the benefits of networking digitally. LinkedIn Event’s feature is a fantastic opportunity to carry some of those pre-engagement activities.

Finding the option within your LinkedIn company page might be a little bit hidden. Moreover, it is available for both individuals and companies. Therefore, we will show you how to easily find and create your own LinkedIn Event for your upcoming events in only five steps. Let’s dive into it!

First Step

For Companies

Go to LinkedIn –> LinkedIn Company Page (admin view) –> Admin Tools –> Create an Event 

For Individuals

Simply go to your LinkedIn Home page and look on the left menu.

Second step

Fill in all the fields. Remember to always include the visuals (Logo and background picture) for the audience to recognize your brand. Pro tip: make sure you have a landing page for the event on your website to lead traffic to your site. The form is the same for both companies and individuals. The only difference is that you can choose whether you are the organizer or your company page if you have admin rights. 


Third step

Start inviting your connections and attendees to the event. Remember, they need to be a first-degree connection to be invited to the LinkedIn Event. Pro tip: if an attendee isn’t a first-degree connection yet, you have a fantastic opportunity to reach out and connect, which will improve your connectivity! 

Fourth Step

Start sharing relevant content on the LinkedIn Event page. This new feature allows you to share content exclusively with the attendees that are members of the LinkedIn Event, which will create meaningful and interactive conversations before the event happens. Pro tip: remember to diversify the content (videos, articles, infographic or others) and to add a compelling headline to trigger the interaction and the conversation.

Fifth step

In case your event is a public event, and you want to reach as much attendance as possible, do not forget to share the Event Page on your LinkedIn profile by simply clicking on the share button that we show you below. Pro tip: make sure your employees also share the LinkedIn Event Page to generate more engagement. Remember that employees generate 10x times more engagement that company profiles. 


The world has changed, and we are living in a whole new business environment, where physical events aren’t an option at this time. The way we communicate, how we consume information and how companies do business have changed. Digital networking has become a solution for many companies to keep benefiting from the art of networking. We believe the future is Digital and Social.

To be truly adaptive, the world of B2B must maintain a successful, seamless strategy that covers both the physical and digital world. To secure their future success, progressive companies such as Microsoft, Citrix, Accenture or Freshworks amongst other large organizations, are looking to gain a ‘win’ in the social world.  These companies are enabling their employees with new tactics and tools to help keep pace with the new, buyer’s journey. At Tricycle-Europe, we help companies achieve more by combining new technology and tactics.  We do so by narrowing the focus towards a strategic, social approach, where authentic communication and relationship building is key.

We want to continue to help companies like yours to win in the social space. If you want to know more about how we have helped many customers to leverage the various advantages that Digital Selling & Marketing, check the latest interview of our CEO – Jochem Verberg. He had a conversation with Javier Dominguez to know more about Social Account Monitoring new service.


We are living in challenging times, in which an acceleration in digital transformation is happening in every sales and marketing team.

Would you like to know more about how your sales and marketing teams can leverage the potential of digital? Let's jump into a call to understand how you can win in the digital space by implementing modern sales and marketing tactics.

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