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Change starts from leadership and senior executives being the example so that the message is transferred to the rest of the organization. Digital selling & marketing transformation comes with challenges and changes. It requires a change in the mindset but also in the behavioural aspect. That is why many leadership teams have trusted Tricycle Europe coaching team to guide their teams towards the adoption of digital sales and marketing strategies. Establishing their digital brand is the foundation of it. Watch the next piece of the interview between Lennart and Allison to find out more about how coaching can help your leadership / senior executives teams.

Our Executive Digital Branding Coach, Allison Meekins, has been interviewed by Lennart Sloof (Manager Digital Marketing Strategies at Accenture Netherlands) on the topic of digital selling transformation. They spent some time together to exchange perspectives about their experiences working together. Lennart is the Visionaire of some Accenture programs that Tricycle Europe is running. Allison is having the role of executing such digital marketing and sales transformation programs with leadership teams. In this piece of the dialogue, Allison and Lennart discuss how coaching help leaders / senior executives in sales & marketing in their digital transformation journey.


Lennart: Do you also meet people who are seen to be or seem to have some sort of natural talents who automatically do the things you advise them?

Allison: Yes definitely! It goes both ways. You have the people who are extremely natural to it. After the first session, there are already on board, there already practising it, they’re moving forward. I’m purely there just to check and keep the momentum. There are, on the other hand, the people who it takes until the last minute of our first session, who are just recalcitrant and saying ‘no this is not for me, no way, I’m not doing this’, but by creating this space to say I get it, I understand why you’re hesitating. I understand this is new, it’s different, it feels completely wrong to you. I get it. Understanding and being open to accepting that rejection are important steps towards the transformation because the ultimate thing is to realize they can do it however they want to. It’s just a matter of understanding this is the environment we are in today. We are in the digital transformation and this is part of it, but it’s on your terms. We can decide however you want to bring it into your workflow into your everyday routine, that’s all on your terms and the velocity at which you want to go and the volume at which you want to engage, it’s all according to them. It’s purely about supporting their journey through it because it’s there and it’s in their control but they need to first understand how they want to do it themselves.


Scaling Digital Selling and harnessing its potential are important topics for today’s CEOs, CMOs, and Digital Leads. Tailored specifically for the C-suite, Tricycle-Europe is hosting this webinar on Scaling Digital Selling.

Digital marketers aim to establish a strong online presence of the company and aspire to position the company’s content at the front lines to be seen by the target audience, as 89% of business decision-makers make buying decisions based on their online research, using social media as an inherent source of information for making purchase decisions. This webinar is designed to outline the crucial steps to implement an effective social media strategy that not only sets out a clear procedure across your company to share relevant content with your target audience but also lays the foundation for efficient communication across different departments within your company and how to gain valuable insights about your prospects.