Why B2B Thought Leadership Establishes Trust and Generates Leads
“My belief is that as a company, your prospects may not perceive you as unique…
Karen Medina9th March 2020
How to win in the social world – An interview with Microsoft Sweden´s CMO
Microsoft is one of the many companies that believe in digital selling and the merging…
Karen Medina18th February 2020
How can you apply Account-Based Marketing?
Account-Based Marketing, or ABM, is a business strategy that focuses on prospects or customers as…
Karen Medina6th January 2020
Benefits of Adopting an Account-Based Marketing Approach
Many marketers have been paying attention to something called Account-Based Marketing, or ABM, and you…
Karen Medina2nd January 2020
The B2B marketing trends for 2020
The end of 2019 is coming, and with it, marketers have already started to investigate…
Karen Medina17th December 2019
How does Marketing Boost the Buyer’s Confidence?
As marketers, we all want to show our products and services to the public and…
Karen Medina29th October 2019
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