As marketers, we all want to show our products and services to the public and have them purchase from us right away. If it only were that simple! The buying process is exactly that, a process, and part of it…
How social selling is helping marketing-sales professionals to improve their business relationships to become more trustworthy and sustainable? First of all, what is social selling? It is the art of using social media platforms to find, connect with, understand and…
After having helped more than 30,000 marketing professionals with our coaching sessions, we’ve noticed that there are some popular questions about LinkedIn hashtags. How to use them? Is there any value in using them? Which ones should we use? When…
Social Selling is decisive in the process of generating awareness through social networks to give visibility to your brand. It is necessary to build a strategy with determined actions to achieve your company objectives. In fact, it has the potential…
In this new digital era, relationships matter more than ever. However, the way we build them has changed due to technology and how we interact with clients. All efforts and actions in every department must be aimed towards customer satisfaction,…
As a result of the digital revolution and the corresponding changes in consumer behaviour, the objectives of human resources departments in companies from every industry have also evolved. The development of soft skills as part of executive training is becoming…
When you investigate the night sky, what do you see? Maybe on a clear night, you notice a planet or two, and a lot of stars, right? If you look further, you might see a cluster of stars that form…
Marketing teams have tremendous opportunities in times of change: New topics to discuss and share, new ideas to develop, new strategies to implement. Within the disruption that change provokes, there is a fundamental common element that stays steady more than…
An important factor to gain positive results out of your marketing content strategy is your employees. When employees are engaging with the company content, brand awareness benefits from it, which, consequently, generates greater trust in the company brand. That is…
Our Executive Digital Branding Coach, Allison Meekins, has been interviewed by Lennart Sloof (Manager Digital Marketing Strategies at Accenture Netherlands) on the topic of digital selling transformation. They spent some time together to exchange perspectives about their experiences working together.…