Why Articles
Despite the big change, business relationships must remain the same. Before the lockdown, we took meeting our clients in person for granted. Getting people in a room and speaking to them was THE default standard. Now, we are faced with…
We get it. The Covid-19 pandemic has caused tremendous changes to our business life like never before. No more physical events, the vast majority of people working from home, a rethink of numerous buying decisions, the largest financial crisis in…
The current COVID-19 situation has brought several business implications both in the long and short terms. Companies are not able to have face-to-face meetings, attend to events, go to the office, have teams meetings, etc. From the long-term perspective, it…
Many marketers have been paying attention to something called Account-Based Marketing, or ABM, and you should also consider doing the same. But what is Account-Based Marketing? ABM is a highly focused business strategy where marketing specialists treat a prospect or…
The world's changed. We are living in a whole new business environment, where physical events aren't an option anymore. It is hard to believe but we might never come back to our previous business environment. Thus, digital networking has become…
It takes a lot of creativity to build and strengthen the digital presence of a brand, but above all, it needs a lot of dedication to give good customer service and taking care of your clients. To take marketing and…
Almost everything in our lives has to do with the relationships we build through time. Whether it is a personal relationship, such as a friendship or a family bond, or one related to what we do at work. It is…
In this new digital era, relationships matter more than ever. However, the way we build them has changed due to technology and how we interact with clients. All efforts and actions in every department must be aimed towards customer satisfaction,…
Chances are if you go looking for the word ‘contactability’ in the online dictionary you won’t find it. Technically, it isn’t a word; However, in some savvy sales/marketing teams it is not only a part of their new lexicon, but…
LinkedIn, Facebook, Twitter, Instagram, and other social networks in modern life are the first natural point of contact with a potential customer, thus the advantages of using social networks to find and interact with client prospects, are vast. The customer's…